DMDS DIRECT - SECURE DIGITAL RADIO
SERVICING
 MMS
can help you service your single to key radio stations
throughout North America, using the same digital delivery
system as the major record labels - DMDS Direct.
 Most
radio stations today prefer to receive music as a download
direct to their music system, instead of receiving CDs
in the mail. DMDS (Digital Media Distribution System)
Direct is a do-it-yourself application that
allows you to deliver broadcast-quality music,
bios, pictures and other promotional materials directly
to the desktops of radio professionals - all
at the same cost or less as mailing a CD and press kit.
There are NO SET UP FEES, and you pay only
for the stations that receive your music. To simplify
the process, radio stations are combined into format
groups, so that you can select the package that your
music is targetted to.
DMDS uses encryption, biometrics, and watermarking to
provide security and accountability. This means that
your song can only be accessed by its intended recipient.
Ask your MMS rep about DMDS today!
TIP: when using DMDS Direct, it's a good idea to have
your music, logos, photos and other content prepared
in advance to streamline the uploading process.
IMPORTANT! ALWAYS FOLLOW UP YOUR DMDS DELIVERY
If you're sending a single to radio, whether
by DMDS or snail mail, MMS highly recommends you hire
a radio promoter.
DMDS is a highly efficient digital delivery service.
It guarantees that your music will reach its intended
recipient.
However, there are no guarantees that your music will
be auditioned, downloaded, or added to a playlist.
This is where follow-up promotion comes into play.
Top reasons to hire a radio promoter:
* A good radio promoter will have established relationships
with radio station programmers and musical directors
* Most radio stations prefer to deal with a promoter
rather than directly with the artist.
* Radio promotion is a full-time job - reps will be
on the phone with any given radio station at least once
a week
For more about the advantages of indie radio promotion,
listen
to industry veteran George Howard on ArtistsHouseMusic.
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